Join The Movement

This project represents my voice as a designer in today’s world—where creativity, strategy, and purpose intersect. I set out to craft a brand experience that goes beyond aesthetics, focusing on storytelling and meaningful consumer engagement. Through a cohesive marketing an up-cycled hoodie and full online store, I aimed to create a design that not only enhances a brand’s appeal but also reflects the values and impact behind it. Every design decision was made with intention—balancing functionality, emotion, and strategy—to showcase how design can be a powerful tool for connection and change.