This packaging project tells a story of individuality, strength, and heritage—drawing inspiration from the classic tale Ferdinand the Bull. The design weaves elements of Spanish culture throughout, from a bold color palette inspired by the Spanish flag to arch-shaped motifs that mirror traditional Spanish architecture. Each spice in the collection is rooted in traditional Spanish cuisine, chosen for its role in iconic dishes. The aggressive, intense nature of the blends reflects strength and the fiery spirit of the bullfight, while the saffron stands apart—symbolizing Ferdinand’s quiet defiance and individuality. Through thoughtful storytelling, the packaging celebrates both the rich culinary history of Spain and the timeless message of staying true to oneself.